Notes on building, from inside the work.
How we think about the accelerator, plus the founder's writing on product, AI, and the operating models behind companies that ship.
Notes from Crossroads.
Why we build at the Crossroads of America
Indiana is the Crossroads of America — and we build here on purpose. The idea that great software only comes from a few coastal zip codes is a habit, not a law.
Building here keeps us close to the operators we actually serve: the restaurants taking delivery orders, the maintenance crews keeping buildings running, the dance studios filling auditoriums on a Saturday. These are the customers most software was never built for — and you understand them better standing in the room than reading a market map from two thousand miles away.
It changes the math, too. An accelerator like ours can run six companies on what a single coastal seed round burns in a year. That efficiency is what lets us run a portfolio instead of placing one bet.
An accelerator that builds
Most teams build one company and pour everything into it. We build many, on a shared engine, and operate them.
AI-native building changed the unit economics of starting up. Work that took a full team a year now takes a small one a few months. When building gets that cheap, a portfolio beats a single bet — especially one where each launch compounds into the next.
Most accelerators advise a cohort of outside startups; a fund just writes the check. Crossroads builds. It comes up with the idea, ships the product, and runs the company.